*The museum have fun
Partnership with the fine art museum of Lyon. Individual dipole project.
Gamification affects all fields. Many cultural establishments suggest a playful mediation. But it is necessary to question the relationship between play and ludic. How combine fun and culture by graphic design?
The Fine Arts Museum of Lyon takes up the challenge. Playing to learn in the museum and with the museum becomes possible.To a specific even, playful devices shake up the codes of the museum and the habits of the visitors. It question again the place of play in museum and redefine its form. I propose a more or less shifted glance, which questions the limits of the game in this particular framework. For instance, augmented reality offers reveals hidden aspects of the artworks.
This is not just a fun way to present the artworks. The visitor lives a full-fledged experience. He does not come out of it with a specialist's eye but acquires a new one, more or less shifted, on the collection.
Game design, signage, installations, visual identity, event
July 2022